Understanding Employee/ Share Ownership Plan (ESOPS) in Kenya

Understanding Employee/ Share Ownership Plan (ESOPS) in Kenya What is an ESOP? An ESOP stands for employee stock/ share ownership plan. An ESOP grants company stock to employees, often based on the cadre and duration of their employment. Typically, it is part of a compensation package, where shares will vest over a period of time. […]

Are you an Influencer: A look at the contractual practices in influencer marketing

What Is Influencer Marketing As social media platforms expand and evolve, the advertising industry has had to change and adapt to continue to reach more consumers. The number of social media users has registered a sustained growth over the years with approximately two billion internet users currently using social networks. With social media growing in […]

What are the Contractual Features of a brand Ambassador Agreement ?

A brand ambassador is an individual hired by a brand to promote and recommend a certain product or shed positive light on a particular brand to their network to increase sales. Following the rise of social media, brand ambassadors, (also known as brand representatives or social media influencers), have become increasingly central to the marketing […]

Defining an offer before a business transaction is made

Defining an offer before a business transaction is made An offer, according to the Black’s Law Dictionary, is a proposal, to do a thing; to present for acceptance or rejection; to hold out or proffer; to make a proposal to, or to exhibit something that may be taken or received or not. Under common law, […]

8 Reasons why the most successful startups hire a lawyer and why you should

The focus of entrepreneurs when starting a business should be developing the product and building the brand. In carrying out any business, there are teething legal issues that cannot be ignored or shelved as they are key in the development of the business. For this reason and to enable the entrepreneurs focus on business generation, […]

ICT Authority Kenya and Netsheria International Sign MOU

ICT Authority Kenya and Netsheria International Sign MOU The ICT Authority Ag. CEO Dr. Kipronoh Ronoh has signed a Memorandum of Understanding with Netsheria International Director Njomo Kamau which will see Netsheria provide business advisory ad legal support services for start up companies that the ICT Authority is supporting under the Whitebox Initiative. The ICT […]