Non-disclosure/ confidentiality agreements: The best business practice for protecting confidentiality

A Business may wish to protect certain trade secrets and confidential information from access to third parties and the public in general. Non-Disclosure Agreements, which are also known as confidentiality agreements offer alternative protection, aside from the more common ways of protecting business interests such as copyrights or patents and especially for interests that do […]

Are you an Influencer: A look at the contractual practices in influencer marketing

What Is Influencer Marketing As social media platforms expand and evolve, the advertising industry has had to change and adapt to continue to reach more consumers. The number of social media users has registered a sustained growth over the years with approximately two billion internet users currently using social networks. With social media growing in […]

What are the Contractual Features of a brand Ambassador Agreement ?

A brand ambassador is an individual hired by a brand to promote and recommend a certain product or shed positive light on a particular brand to their network to increase sales. Following the rise of social media, brand ambassadors, (also known as brand representatives or social media influencers), have become increasingly central to the marketing […]

Defining an offer before a business transaction is made

Defining an offer before a business transaction is made An offer, according to the Black’s Law Dictionary, is a proposal, to do a thing; to present for acceptance or rejection; to hold out or proffer; to make a proposal to, or to exhibit something that may be taken or received or not. Under common law, […]

8 Reasons why the most successful startups hire a lawyer and why you should

The focus of entrepreneurs when starting a business should be developing the product and building the brand. In carrying out any business, there are teething legal issues that cannot be ignored or shelved as they are key in the development of the business. For this reason and to enable the entrepreneurs focus on business generation, […]

ICT Authority Kenya and Netsheria International Sign MOU

ICT Authority Kenya and Netsheria International Sign MOU The ICT Authority Ag. CEO Dr. Kipronoh Ronoh has signed a Memorandum of Understanding with Netsheria International Director Njomo Kamau which will see Netsheria provide business advisory ad legal support services for start up companies that the ICT Authority is supporting under the Whitebox Initiative. The ICT […]

What Is a Synchronization License?

A synchronization license is an agreement between a music user and the owner of a copyrighted composition (song) that grants permission to release the song in a video format (YouTube, DVDs, Blue-ray discs). This permission is also called synchronization rights, synch rights, or sync rights. Who needs a Synchronization License? Whenever you release a recording of a […]

Requirements needed to set up a company

Do you want to setup a company? Having a business up and running most often one needs a company in order to have a structured and well aligned system to function. That is why it is advisable that you open up a company in order to run your business, because a company is a legal […]

Corporate governance in start-up companies

CORPORATE GOVERNANCE IN START- UP COMPANIES   WHAT IS CORPORATE GOVERNANCE? Corporate governance is defined as the legal and regulatory measures taken to ensure the protection of shareholders’ interests in a company and ensure the proper direction and control of the company in line with the said laws and regulations. This definition was derived from […]

Facts about term sheets

What is a Term Sheet? A term sheet is a non-binding agreement between parties that sets out the basic terms and conditions of an investment and which is usually used by startup companies when they commence their operations. The non-binding effect of a term sheet signifies the avoidance of legal formalities that arise when a […]